Liebherr Australia: Technology and Innovation Driving Efficiency in Manufacturing Mining
Mining is a major part of Liebherr-Australia’s business plan, although the company has several other divisions successfully operating in the country. Since the onset of the mining boom, Liebherr has been extremely successful with earth moving, mining and crane sales, leading to an expansion of their facilities, including a recently completed, dedicated remanufacturing location in Adelaide.
Liebherr-Australia, part of the global, family-owned company Liebherr Group, began its tenure in Australia in the 1970s with the dealership network. In 1981, the Australian affiliate of the company was officially incorporated, and the commencement of their own operations under the Liebherr name. Liebherr-Australia Head Office moved to the current location in Adelaide in the 90s.
Remanufacturing allows Liebherr to repair of all of their own components, which offers the customer a quality end product at a reduced cost. Liebherr promotes a vertical integration model which allows control of its cost and component life, in turn reducing costs for the end-user.
“Our key customers that Liebherr-Australia predominately work with are tier-one mining houses which largely deal in iron ore and coal said David Pichanick, the general manager of sales and marketing at Liebherr-Australia.
“The company has been very successful with the likes of BHP, Glencore, Fortescue Metals Group, Leighton Group, and Downer to name a few. We’ve put such a big installed population of machinery out in those two commodities of late, and that machinery is working even harder now, despite the price of both coal and iron ore dropping. Both our parts and support business will continue to grow.”
