Oren Marketplace: Scaling AI in Asset Intensive Industries

By Dan Weatherley
We take a look at Oren’s latest webinar and its marketplace that’s accelerating digital transformation in industries such as mining...

We take a look at Oren’s latest webinar and its marketplace that’s accelerating digital transformation in industries such as mining.

Two of the worlds most recognised companies, Shell and IBM, have recently joined forces to strengthen the mining industry and other industrial sectors. They are achieving this by combining their industry knowledge and expertise for a B2B marketplace.

Not only is the marketplace accelerating digital transformation for many companies in industrial sectors, but its also encouraging efficiency and sustainability across the end-to-end value chain.


The marketplace already has a large range of solutions available for customers. New announcements and solutions are being added every week to further enhance the platform.

The products and tools available include innovative AI and tech-powered solutions that aim to improve many aspects of businesses including digitalisation strategies and processes.

One of the marketplace’s first offerings is MachineMax, which is an innovative equipment management platform aimed at off-highway heavy equipment users, helping them to maximise profitability and productivity for each machine in use.

Other solutions include Shell’s LubeAnalyst tool, which is an oil condition monitoring services which utilities the power of big data and various other tech-based solutions such as numerous smart metric and inventory tools.

Many of these solutions utilise the power of big data, data management, cloud computing and artificial intelligence (AI) to help companies reach their full potential.


On Thursday, July 30th at 9 am and 4 pm BST, Oren is hosting a second webinar following the large success of its first webinar which focused on industry sustainability.

On Thursday, Oren will dive into all things AI, looking at how the technology has shaped asset-intensive industries whilst addressing issues surrounding safety, equipment optimisation and workforce management. 

The webinar will be structured around three key ideas on how the mining industry can approach AI.

Webinar Speakers

Setting the three biggest sellers aside, the webinar will include two main speakers. The first is Dr. Ben Amaba. He has a wealth of experience and is currently in the Data Sciences and Artificial Intelligence Elite Team at IBM


As a Data Scientist at Shell, Dan Jeavons is no short on knowledge on digitalisation and all things data. Jeavons has led the multi-award-winning Data Science Centre of Excellence for seven years, helping the team grow to what is now a 160-strong collection of specialists. He has also been recognised as one of the top 50 data leaders in the UK.


Three sellers will be speaking in the webinar to share their knowledge of artificial intelligence and big data. The first of the three is Samuel Candor, Section Head of Economic Geology at Minerva Intelligence, a company which aims to “bring the benefits of AI to any organization who needs to reason with complex technical and scientific data” according to its LinkedIn profile.

Next up is Ash Agarwal from Uptake. As Vice President of Business Development at the leading AI software company, Agarwal has shared his unparalleled advice to countless Mining and Manufacturing CIOs and CTOs in regards to the digitalisation and tech-strategies of their organisations.

Last but not least is Dr. Shahram Tafazoli. Tafazoli is the Founder of Canadian mining technology company Motion Metrics. Tafazoli has also undertaken a thesis in Robotics and

Intelligent Systems at the University of British Columbia (UBC). In addition to all of this, Tafazoli has quickly grown Motion Metrics into a $20+ million company in the past 16 years.

 Eager to learn more about the Oren platform, and what it has to offer for the future? Register your interest in its webinar taking place on Thursday, July 30th. 


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